Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can get more info watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Each service offers unique original content.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What are free streaming services?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
More genres mean broader appeal.
Final thoughts
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.